Flashback Friday | 1975 Golden State Warriors April 01, 2016 07:08

The men, the myth, the legends.

Amazing B&W shot of the whole team from 1975, the last time the GS Dubs won the championship before last year’s take.

Who’s your favorite player?

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Music Monday! DJ Day – Phife Tribute Live at ¡Reunión! March 28, 2016 12:02

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Spring Break Shoe Sale! March 26, 2016 00:02

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Ford Culture Collabs: Meet Mike Brown March 24, 2016 16:24

Mike Brown shares his story of how music moved him to get into designing streetwear – and how this collaboration with Ford allows him an opportunity to share the best of San Francisco with the world.

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Music Monday | Kaytranada – Bus Ride March 20, 2016 15:53

Super dope new joint from the gawd Kaytranada featuring Karriem Riggins from his forthcoming album due out in May.

Check it out below and stay tuned! 

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Throwback Thursday | Slum Village March 17, 2016 06:06

We’re back with our polaroid series, choc full of throwback memories from TRUE’s yesteryear. It’s been 20 years and at one point the camera was in full effect capturing all types of celebrities and personalities that came through our doors. These remaining represent the best of what survived through the fire.

Let’s set it off with the one and only Slum Village…

www.slumvillage.com

The post Throw...

Aaron Robinson PKA Rush-One (the interview) | #TRUE20 March 15, 2016 21:03

\

1. Name, position at True & dates worked there?

(dont worry about my government)

Rush One, Rushy, Rush Uno, Rushmatic, Joshs headache, MiniMike, Rush Diddy, Rushy flaco, Rush da 5’10, Rushy fiasco, Rushmatic etc etc
work: worked there from 2005-2009
Position: True stallion

2. Work experience prior to working at True & what is your current occupation and employer?

Damn,…ok, y’all getting personal...

Flashback Friday | Firehouse No. 21 [Haight Street] March 11, 2016 15:03

Hoodline is a cool blog based in SF, and we especially dig it when they drop knowledge on Haight Street, our home of the last 20 years — this split image certainly grabbed our attention, and is broken down as follows…

“We learned the history of Oak Street’s Firehouse No. 21, which dates back to 1893, and the amazingly rich tale of 121 Haight Street, a former communist clubhouse that’s now a...

NOTORIOUS March 10, 2016 10:51

Biggie passed away 19 years to the day on March 9th, 2016.

We’ll always love big poppa.

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DJ Q-BERT March 08, 2016 19:39

Bay Area legend DJ Q-Bert constantly keeping it innovative.

Here’s one of our favorite mixes of his from back in the day…

Keep tabs on all things Q and Co. at Thud Rumble dot com.

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Flashback Friday | Bay Area Graffiti: The Early Years March 04, 2016 16:51

Very cool and quick little doc that KQED produced a couple of years ago about the history of Bay Area graffiti.

Lots of legends included along with rare footage and photos.

Check it out below and let us know if you recognize yourself and/or any of your crew…

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Marcie Chin (the interview) | #TRUE20 March 03, 2016 11:38

1. Name, position at True & dates worked there?

Marcie Andrea Chin, a.k.a. mars

Office Manager, September 2005-April 2007 (IIRC!)

2. Work experience prior to working at True & what is your current occupation and employer?

Before True, I was working on a PhD in Ethnic Studies at UC Berkeley. Currently, I’m a Director of Product at Vevo in NYC and working on a Design MBA at California College of...

Music Monday | Sly & The Family Stone (Live 1973) February 29, 2016 16:06

Sly and the Family Stone was an American band from San Francisco.

Active from 1967 to 1983, the band was pivotal in the development of soul, funk, and psychedelic music.

Headed by singer, songwriter, record producer, and multi-instrumentalist Sly Stone, and containing several of his family members and friends, the band was the first major American rock band to have an “integrated, multi-gender”...

Dre Day 2016 Hat February 24, 2016 10:08

Available for the first time at #DreDay2016 this friday at Mighty in SF (tickets here), and in limited quantities after the fact at our SF & WC locations.

Get there early!

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Mind Motion rocks the party! February 22, 2016 11:50

State your stage name and profession for the record.
DJ Mind Motion (Pirate DJs)
Full-Time DJ

How long have you been DJing? Do you remember your first DJ gig?

About 26 years
First Solo gig… The Nightbreak on Haight Street SF

What’s your favorite DJ era in the Bay Area and why?

3 favorite Eras:
1992-1998 The Golden Era (Hip Hop became the power in music)

2000-2008 Hip Hop branches off (more...

Flashback Friday | Organized Konfusion, Beatnuts, Artifacts, & Common Sense @ DNA Lounge (SF | 1995) February 18, 2016 19:04

Flashback Friday to 22 years ago — who was at this show?

The post Flashback Friday | Organized Konfusion, Beatnuts, Artifacts, & Common Sense @ DNA Lounge (SF | 1995) appeared first on True Clothing - Blog.

Dre Day 2016 February 17, 2016 14:59

www.bayareadreday2016.eventbrite.com

TRUE is a proud sponsor in this year’s official Bay Area ‘Dre Day 2016‘ event, going down at MIGHTY in SF on the 26th of this month. Cop your tickets HERE(free with RSVP before 11 or $10 all night access tickets) and check out our tee design below, available for the first time night of and then in highly limited quantities online and at our SF & WC locations....

Music Monday! Meal Ticket featuring Sammy Bananas – Group Sax EP February 15, 2016 14:05

Ladies and Gentlemen, Teenage Riot Records returns to the drive thru with the second single “Group Sax” from Meal Ticket, the #1 Super Sized combo of Bird Peterson (Mad Decent, TX) and Mike The 2600 King (BLRSQ, MN), with a special side of Sammy Bananas (Fools Gold, NY)! The Meal Men have joined forces to bring both sets of skills to the table: Mike’s catalog of funk glory and Bird’s tendencies...

Janelle Sinclair (the interview) | #TRUE20 February 13, 2016 11:19

1. Name, position at True & dates worked there?

Janelle Sinclair Women’s Buyer/General Manager Started in October of 1999.

Retired August of 2015.

2. Work experience prior to working at True & what is your current occupation

and employer?

Prior to True I worked a variety of jobs from a hostess at TGI Fridays to a

merchandiser for Levi’s Dockers and right before I got the job at True I

worked...

The Headhunters February 10, 2016 18:04

Legendary Bay Area jazz/funk group and fashion pioneers The Headhunters, stylin’ & profilin’.

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Music Monday! TEEKO – RAP FREAK VOL. 5 February 08, 2016 12:36

Friend of TRUE and Bay Area legend TEEKO is on fire right now! He just got off tour with MR. CARMACK, is collaborating heavily with the likes of DJ CRAZE & DJ SHADOW (among others), and is continuously pumping out some of the best music coming out of the Bay right now. Below is no exception, a new project entitled RAP PREAK VOL. 5 (you’ll get it eventually), concocted entirely from Teeko’s own...

Todd Nichols (the interview) | #TRUE20 February 04, 2016 10:17

1. Name, position at True & dates worked there?

Todd K. Nichols. Sales Clerk, Visual Merchandising, Head of Security. I worked at True from 1999 – 2004 (roughly).

2. Work experience prior to working at True & what is your current occupation and employer?

Prior to working at True I was a Front End Manager at the Whole Foods on Van Ness in SF, and I’m currently the Lead Radiologic Technologist /...

I miss San Francisco January 31, 2016 23:54

[t-shirt design by www.joshinguno.com for TRUE clothing — available in SF & WC or online here]

Everyday when I wake up and walk to work, or to my son’s school, or to the park, something is closed for good. I know that it’s a regular part of the life of a city, to have businesses opening, closing, being replaced, etc., but there is something different happening now. Every single time a business...

Tuesday Heartbreak January 26, 2016 12:02

We can all relate.

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