True Clothing - Blog

Flashback Friday | 1975 Golden State Warriors

The men, the myth, the legends. Amazing B&W shot of the whole team from 1975, the last time the GS Dubs won the championship before last year’s take. Who’s your...

Music Monday! DJ Day – Phife Tribute Live at ¡R...

Super dope live mix from the legend DJ Day honoring the recently passed Phife Dawg of A Tribe Called Quest. RIP Take a listen… All live & off the dome...

Spring Break Shoe Sale!

Spring Break shoe sale! Friday March 25 — True SF, 1415 Haight in SF. — Selected styles up to 40% off — Easter Bunny hop on down here early for...

Ford Culture Collabs: Meet Mike Brown

Mike Brown shares his story of how music moved him to get into designing streetwear – and how this collaboration with Ford allows him an opportunity to share the best...

Music Monday | Kaytranada – Bus Ride

Super dope new joint from the gawd Kaytranada featuring Karriem Riggins from his forthcoming album due out in May. Check it out below and stay tuned!    The post Music...

Throwback Thursday | Slum Village

We’re back with our polaroid series, choc full of throwback memories from TRUE’s yesteryear. It’s been 20 years and at one point the camera was in full effect capturing all...