True Clothing - Blog

The men, the myth, the legends.

Amazing B&W shot of the whole team from 1975, the last time the GS Dubs won the championship before last year’s take.

Who’s your favorite player?

The post Flashback Friday | 1975 Golden State Warriors appeared first on True Clothing - Blog.

The post Music Monday! DJ Day – Phife Tribute Live at ¡Reunión! appeared first on True Clothing - Blog.

The post Spring Break Shoe Sale! appeared first on True Clothing - Blog.

Mike Brown shares his story of how music moved him to get into designing streetwear – and how this collaboration with Ford allows him an opportunity to share the best of San Francisco with the world.

The post Ford Culture Collabs: Meet Mike Brown appeared first on True Clothing - Blog.

Super dope new joint from the gawd Kaytranada featuring Karriem Riggins from his forthcoming album due out in May.

Check it out below and stay tuned! 

The post Music Monday | Kaytranada – Bus Ride appeared first on True Clothing - Blog.

We’re back with our polaroid series, choc full of throwback memories from TRUE’s yesteryear. It’s been 20 years and at one point the camera was in full effect capturing all types of celebrities and personalities that came through our doors. These remaining represent the best of what survived through the fire.

Let’s set it off with the one and only Slum Village…

www.slumvillage.com

The post Throw...

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1. Name, position at True & dates worked there?

(dont worry about my government)

Rush One, Rushy, Rush Uno, Rushmatic, Joshs headache, MiniMike, Rush Diddy, Rushy flaco, Rush da 5’10, Rushy fiasco, Rushmatic etc etc
work: worked there from 2005-2009
Position: True stallion

2. Work experience prior to working at True & what is your current occupation and employer?

Damn,…ok, y’all getting personal...

Hoodline is a cool blog based in SF, and we especially dig it when they drop knowledge on Haight Street, our home of the last 20 years — this split image certainly grabbed our attention, and is broken down as follows…

“We learned the history of Oak Street’s Firehouse No. 21, which dates back to 1893, and the amazingly rich tale of 121 Haight Street, a former communist clubhouse that’s now a...

Biggie passed away 19 years to the day on March 9th, 2016.

We’ll always love big poppa.

The post NOTORIOUS appeared first on True Clothing - Blog.

Bay Area legend DJ Q-Bert constantly keeping it innovative.

Here’s one of our favorite mixes of his from back in the day…

Keep tabs on all things Q and Co. at Thud Rumble dot com.

The post DJ Q-BERT appeared first on True Clothing - Blog.

Very cool and quick little doc that KQED produced a couple of years ago about the history of Bay Area graffiti.

Lots of legends included along with rare footage and photos.

Check it out below and let us know if you recognize yourself and/or any of your crew…

The post Flashback Friday | Bay Area Graffiti: The Early Years appeared first on True Clothing - Blog.

1. Name, position at True & dates worked there?

Marcie Andrea Chin, a.k.a. mars

Office Manager, September 2005-April 2007 (IIRC!)

2. Work experience prior to working at True & what is your current occupation and employer?

Before True, I was working on a PhD in Ethnic Studies at UC Berkeley. Currently, I’m a Director of Product at Vevo in NYC and working on a Design MBA at California College of...